Claim a keyword and market it online using your website, social media sites, in-store print materials or any other preferred advertisement methods. Use unique keywords to track the effectiveness of your text marketing campaigns along with your other forms of marketing to target customers.
An SMS Keyword is a word or phrase customers can text to a phone number, such as a short-code like 91681, to opt-in to a text club. After doing so, they are signed up to receive future text messages. For example, if a restaurant asks customers to text "Burgertime" to 91681, Burgertime is the keyword.
After texting the keyword, the customer will receive an auto-response asking them to reply YES to confirm opt-in. Once your customer replies yes they will receive a text thanking them for joining the text club and any other communication the business wants to convey at that point.
A Keyword text club can be boosted by promoting it: