Text Marketing for casual dining restaurants

Casual dining restaurants and text marketing go hand-in-hand.

Succeeding in the food industry is not easy. Texting your customers can jump start your restaurant just when you need it most. Text marketing drives more traffic and offer redemptions than other traditional marketing methods.

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Restaurants benefit from Text Marketing.

How we help casual dining restaurants

Industries with a high volume of repeat traffic and a central point-of-sale work best on our platform. Casual dining restaurants are an ideal fit for sure. We partner with more restaurants than any other kind of business. Restaurants are our special niche and casual dining and quick service restaurants have seen much more success than fine dining restaurants simply because of the payment and ordering structure of the businesses.

Using text marketing, casual dining restaurants can keep their businesses on customers' minds and gives incentive for them to visit again and again. Directly communicating to your customers via text with a 98% open rate helps you increase traffic and fill typically slow days with a special offer or with a loyalty program.

How text marketing works

Text marketing starts with a database of customers. To engage customers, you have to be able to get in touch with them. TL Connects has three tried and proven ways to build a large database quickly.

  1. Sign-Up/Loyalty Kiosk

    Merchants using our LTE-Enabled, Self-serve Kiosks for In-store sign-ups and loyalty check-ins typically see 1,500 - 2,500 new customer sign-ups per year per location.

    Our merchants can add a kiosk that is placed at the point of sale or hostess station. The kiosk is in a tamper-proof case and our application runs over Verizon LTE, so there is no worry about finicky WIFI issues. The only requirement is to plug it in.

  2. Keyword Opt-in Program

    Create keywords and market them online using your website, social media sites, in-store print materials or any other preferred advertisement methods. Use unique keywords to track the effectiveness of your text marketing campaigns along with your other forms of marketing to target customers.

    What is a "Keyword"?
    An SMS Keyword is a word or phrase customers can text to a phone number, such as a short-code like 91681, to opt-in to a text club. After doing so, they are signed up to receive future text messages. For example, if a restaurant asks customers to text "Burgertime" to 91681, Burgertime is the keyword.

    After texting the keyword, the customer will receive an auto-response asking them to reply YES to confirm opt-in. Once your customer replies yes they will receive a text thanking them for joining the text club and any other communication the business wants to convey at that point.

  3. QR Code Linked To Custom Web App

    Direct traffic to your custom web app we provide by placing a QR code around your business for customers to scan with their phones.

    This program includes 16 waterproof stickers per location. Put on tables, front counters, front door, and even drive-thru. Your customer simply opens their camera, points at QR code and is immediately directed to your Custom Mobile Web App.

    After texting the keyword, the customer will receive an auto-response asking them to reply YES to confirm opt-in. Once your customer replies yes they will receive a text thanking them for joining the text club and any other communication the business wants to convey at that point.

What makes TL Connects perfect for casual dining restaurants?

  1. 98% open rate among your subscribers.
  2. 30% of your subscribers click on links inside the message.
  3. 90% of text messages are opened within five minutes.
  4. Text message open rates are five times higher than email.
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Promote your Business with a 98% Open Rate

Quickly create textALERT campaigns or schedule custom auto-responders sent automatically to customers at pre-determined intervals, such as 1 hour or five minutes after sign-up.

Text Message Types

MMS (image, up to 640 characters)
MMS is a great way to wow your customer with a picture or a fun gif. It’s also a great way to show off food or product which increases the response rate up to 25%. With 640 characters you’ll easily be able to get your message across.
SMS (up to 160 characters)
Don’t need to say a lot? SMS is a quick and efficient way to get your message out.
Trigger-based Automated Texts
With auto-responders you can map out SMS & MMS’s from the time a customer signs up. For example, 1 hour after sign-up you can send them an MMS with links to your social media & website or even ask for their birthday to celebrate their big day.
Promote your business

Ways to use Text Campaigns

Promote Special Offers
Promote Events, such as Trivia
Target Slow or Rainy Days
Drive Customers to Your Social Media Channels
Increase Downloads of your iPhone & Android Apps
Celebrate Customers' Birthdays & Anniversaries
Build E-mail List

Built for some of the best

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Schedule a demo today to see what we can do for you.

We support all major United States carriers

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