Twice Daily, a Nashville-based Convenience Store launches pilot loyalty program
Three locations chosen to test a new digital, mobile-based, customer engagement program
November 12, 2014
Twice Daily announced today they are launching a pilot loyalty program in 3 of their locations. Twice Daily is the Mid-South’s premier convenience retailer. They have 31 locations located in Middle Tennessee. Their goal is to provide such a good food and fuel experience that their customers will visit their stores twice a day.
Twice Daily wants to address several challenges with the loyalty program including: better customer engagement & increased customer loyalty. They also want their customers to enter their stores at a higher percentage while also returning more often. Furthermore, they need a means of promoting specific products and providing incentive for customers to return to the store twice a daily, hence the name.
textLIVING, now TL Connects, is working with Twice Daily to provide them a digital customer engagement platform, with a digital loyalty program to meet their needs. Should Twice Daily like the results of this SMS messaging platform, they are prepared to launch the program in all their 31 locations.