SMS Marketing Fact

SMS Marketing Infographic – 9 Must-Know Facts

Americans are growing ever more comfortable accepting and expecting SMS messages from their favorite merchants. SMS marketing has become much more widely used by businesses, but there are still a large percentage that do not engage their customers using SMS. Here is one of many SMS marketing facts I will share in this post. People love their mobile phones and they spend great amounts of time using them. As the public is growing their expectations and willingness to accept SMS messages from businesses, companies should likewise take advantage of this opportunity to engage their customers. SMS marketing needs to play a larger role in most companies’ marketing campaigns.

Think about it. When is the last time you remember your smartphone being out of your reach? Smartphone owners do not let their phones out of reach for long amounts of time. Furthermore, once you receive a text message, how long does it take you take a look at it? For most people it is instant. More than 90% of American adults now own a cell phone. There are more mobile phones on the planet now than there are televisions.

SMS marketing is terrific way to strengthen customer engagement. It also helps companies increase repeat business & referrals. Studies have been done that show how consumers actually desire SMS marketing. SAP has a study showing 64% of consumers think that businesses should converse with customers more often using SMS. They also report 76% of consumers are more likely to read a message sooner if it’s a SMS/text message than if it is an email.

There are so many wonderful SMS marketing facts that I wanted to share, but I focused on nine here in this infographic to show the true power of text messaging. Some of these show how much people love their phones and how quickly they read their text messages. All of them represent how marketing using mobile phones is powerful, easy and effective. I would invite everyone to do a little research and find other facts that may fit your business better. The effects SMS messaging can have on your marketing campaigns are now undeniable and it’s growing in popularity every day.

1.

SMS marketing facts - 91% of all U.S. citizens have their mobile device within reach 24/7.

“91% of all U.S. citizens have their mobile device within reach 24/7.”

Morgan Stanley

2.

SMS marketing facts - 67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating.

“67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating.”

Pew Research Center

3.

SMS Messaging Facts - It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message.

“It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message.”

CTIA.org

4.

SMS marketing facts - 70% feel using a SMS/text message is a good way for an organization to get their attention.

“70% feel using a SMS/text message is a good way for an organization to get their attention.”

SAP

5.

SMS marketing facts - 87% of millennials always have their smartphone at their side, day and night. 78% of millennials spend over 2 hours a day using their smartphones. 68% of millennials consider their smartphone to be a personal device.

“87% of millennials always have their smartphone at their side, day and night. 78% of millennials spend over 2 hours a day using their smartphones. 68% of millennials consider their smartphone to be a personal device.”

March 2015 - CMO Council

6.

SMS marketing facts - 44% of cell phone owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.


44% of cell phone owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.”

Pew Research Center

7.

SMS marketing facts - It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone.

“It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. “

Unisys

8.

SMS marketing facts - 76% report that they are more likely to read a message sooner if it’s a SMS/text message than if it is an email.

“76% report that they are more likely to read a message sooner if it’s a SMS/text message than if it is an email. “

SAP

9.

SMS marketing facts - 65% of US smartphone users check their phones within 15 minutes of rising. 64% check their phones within 15 minutes of going to bed.

“65% of US smartphone users check their phones within 15 minutes of rising. 64% check their phones within 15 minutes of going to bed.”

March 2015 - CMO Council

Whether it is included within a digital loyalty program or a seperate entity, some sort of SMS marketing program is vital to the success of any business and will only grow in the future.

2 Comments

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