3 ways to use Social Networking to Promote your new Loyalty Program

So you have your loyalty program up and running. Your customers love it and are anxiously awaiting getting that reward.  What is next? Now it may be time to get the word out about your program. Don’t hide it.  People love that stuff! It is time to create more awareness around your location that you have this program with these great deals available.  So how do you do it?  Social Networking may be the best and easiest way to do so.

Post to your social networking sites and post often.

Social Networking is the #1 mobile activity and everywhere you look in restaurants, juice bars and coffee shops, you see people on their phones checking their Facebook statuses or their Twitter timelines, etc. They use them to find the best places to eat, shop and pretty much everything in between. So why not use these same apps to advertise your new loyalty program? It’s perfect!

A simple Facebook post announcing the new program and/or your sign-up offer or loyalty offer can generate new traffic as well as getting new customers.  Don’t wait for people to come in to learn about your program.  The simple existence of the program can help to bring in new customers and keep them coming back.

Use pictures!

loyalty-reward-post-picture
A picture is worth a thousand words!  That is very true.  Take a picture of your kiosk on your counter with your new offer shining!  Pictures get much more attention than words alone will on Facebook or Twitter.  Also, if you get your employees in on the picture, you will see even better results. Relish in those rewards!  When someone earns a reward and flashes that smile from getting something free, take a picture.  Ask the customer for their permission to post it on Facebook and tell their story. When someone sees a post of a real customer earning a reward and enjoying it fully, it creates a lasting memory and an urge to join them in their success!  Often it is difficult to create good, relative content for your social networking efforts.  This practice could create endless, excellent content for you. You might be amazed at the results.

Paid Advertisements

You may think paid advertisements are not for you. You may think they are for larger companies with big budgets and advertising executives in their pocket. However, they are fairly inexpensive and easy to setup.

For example, a Facebook campaign could consist of a low $100 maximum cost over a two-week period.  You can set it to show only when your business is open and only to people within a 10-mile radius of your location. You may be surprised at how successful it could be to promote your new loyalty program.  The same goes with Yelp, Instagram, Twitter, or any of the other social networking sites.  Use the one that best fits your business. 

You have many options to get the word out about your new loyalty program using Social Networking. Most of them are completely free and if you choose, paid ads may be well worth the money.  Remember to have fun with it and be as creative as possible to keep your customers engaged.

Getting the customers to come in for the first time is the hard part. Once they do, let your loyalty program take care of the rest.

* Picture courtesy BroadwayWorld.com

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