SMS Marketing Infographic – 9 Must-Know Facts
Americans are growing ever more comfortable accepting and expecting SMS messages from their favorite merchants. SMS marketing has become much more widely used by businesses, but there is still a large percentage that does not engage their customers using SMS. Here is one of many SMS marketing facts I will share in this post. People love their mobile phones and they spend great amounts of time using them. As the public is growing their expectations and willingness to accept SMS messages from businesses, companies should likewise take advantage of this opportunity to engage their customers. SMS marketing needs to play a larger role in most companies’ marketing campaigns.
Think about it. When is the last time you remember your smartphone being out of your reach? Smartphone owners do not let their phones out of reach for long amounts of time. Furthermore, once you receive a text message, how long does it take you to take a look at it? For most people it is instant. More than 90% of American adults now own a cell phone. There are more mobile phones on the planet now than there are televisions.
SMS marketing is terrific way to strengthen customer engagement. It also helps companies increase repeat business & referrals. Studies have been done that show how consumers actually desire SMS marketing. SAP has a study showing 64% of consumers think that businesses should converse with customers more often using SMS. They also report 76% of consumers are more likely to read a message sooner if it’s an SMS/text message than if it is an email.
There are so many wonderful SMS marketing facts that I wanted to share, but I focused on nine here in this infographic to show the true power of text messaging. Some of these show how much people love their phones and how quickly they read their text messages. All of them represent how marketing using mobile phones is powerful, easy and effective. I would invite everyone to do a little research and find other facts that may fit your business better. The effects SMS messaging can have on your marketing campaigns are now undeniable and it’s growing in popularity every day.
“91% of all U.S. citizens have their mobile device within reach 24/7.”
“67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating.”
“It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message.”
“70% feel using a SMS/text message is a good way for an organization to get their attention.”
“87% of millennials always have their smartphone at their side, day and night. 78% of millennials spend over 2 hours a day using their smartphones. 68% of millennials consider their smartphone to be a personal device.”
“44% of cell phone owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.”
“It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. “
“76% report that they are more likely to read a message sooner if it’s a SMS/text message than if it is an email.”
“65% of US smartphone users check their phones within 15 minutes of rising. 64% check their phones within 15 minutes of going to bed.”
Whether it is included within a digital loyalty program or a separate entity, some sort of SMS marketing program is vital to the success of any business and will only grow in the future.