AUG
2017

Why Entrepreneurs Should Never Quit Cold-Calling

In today’s culture, being an entrepreneur is often over-romanticized. The truth of the matter is that most people do not have the stomach to be a full-time entrepreneur, where they could easily lose everything and have to start all over. And listen, that’s OK, because for entrepreneurs to achieve their vision, they are going to need a vast number of loyal, passionate, hardworking people helping them….

read more…

JULY
2017

Ask for Less to Give More to Your Customers

Here’s a secret I wish all marketers knew: If you make it easier for me to engage you and you really care about my experience with your company, I will naturally become a more loyal customer — and my lifetime value to you will be much higher. Just romance me a little.

Even if you’re certain your customer’s experience is top notch, ask yourself these questions:…

read more…

Nov
2014

MMW Op-Ed: Five Tips for Creating the Best Digital Loyalty Program

Loyalty programs can be a great way to drive sales and build closer customer relationships. But it’s important to design your reward program carefully so that you can get customers on board quickly and then keep them engaged for the long-term. When searching for the perfect digital rewards platform, it’s important to make sure it is simple for both you and your customers to use – and that it keeps customers happy after they’ve signed up and generates valuable data for you. Here are five tips to build a reward program you and your customers will love….

read more…

Nov
2014

Instantly Increase Open Rates to 98%

If you’ve been searching for a way to increase the open rates of your messages, text/mobile marketing may be the answer you’re looking for. The open rate of SMS is 98%, compared with 22% for emails (find more mobile marketing stats at 19 Mobile Marketing Stats that Will Blow Your Mind).

I decided to seek out an expert to see just how beneficial text marketing could be for a pizzeria. I found Joe Brannon, co-founder and CEO of textLIVING, who shares with me below some of the best ways to build a database of customers for your text marketing campaign, and a few of the most successful examples of messages to send…

read more…

Nov
2014

This Nashville tech startup plans to more than triple in size in the coming year

Nashville-based TextLiving (stylized textLIVING), a startup that offers phone-number based customer loyalty programs to retailers and restaurateurs, is readying for rapid growth in the coming year.
TextLiving plans to add two sales reps a month during the next 12 months, CEO Joe Brannon said, as the firm grows its market penetration in cities and states in a 250-mile radius around Middle Tennessee. That growth spurt will more than triple the size of the 4-year-old company, which currently employs 10 people…

read more…

Nov
2014

An Inside Look at textLIVING

textLIVING is company that is bringing loyalty punch-cards into the 21st century. They provide an iPad kiosk to small businesses, that is mounted in the space in front of that cash register. The kiosk allows customers to check in every time they make a purchase with just their cellphone. textLIVING then text messages the customer’s cellphone for verification, and then on a schedule set by the business sends rewards, coupons and reminders to come back and vist. Their digital loyalty product is available on a month-to-month agreement and starts at $49. I recently spoke with the the Co-Founder and CEO Joe F. Brannon III…

read more…

Nov
2014

When it Comes to Mobile Marketing, Text Beats Apps Hands Down

The following is an exclusive guest contributed post from Joe Brannon, CEO of textLIVING.

Smartphones are quickly becoming the digital gateway for consumers, replacing desktops and laptops as the preferred way for people to get online. Consequently, there’s a lot of hype around smartphone apps as a mobile marketing tool for retailers. But the growing preference for smartphones doesn’t mean apps are the best choice for mobile marketing. In fact, the evidence shows that text messaging is a far more effective choice…

read more…

Oct
2014

textLIVING Ups the Ante in Digital Loyalty: Goodbye App, Hello Text

Nashville, TN (RestaurantNews.com) Digital loyalty program provider textLIVING is dramatically boosting loyalty program participation and related revenues for local merchants with a text-based platform that eliminates the inconvenience of punch or swipe cards as well as app downloads that discourage enrollment. The service’s ability to text subscribers about rewards they have earned or special offers designed to drive traffic ensures a 98% open rate compared to 15% for email notifications used by app-based systems, providing no-miss reminders that multiply repeat business…

read more…

July
2014

Nashville loyalty-rewards startup textLIVING says $1MM raise wrapping-up

OLD-FASHIONED connections and shoe leather seem to have netted loyalty-rewards startup textLIVING an expanding customer base and nearly $1MM in investment.

According to Co-Founder Joe Brannon, 31, the four-year-old Nashville company expects to reach its 500,000-subscriber milestone yet this summer, and now has users in 30 states, with growth compounding at about 20 percent, monthly…

read more…

May
2014

Aligning Loyalty Programs

There’s a simplified approach to loyalty that offers a good fit for today’s convenience customer.

By David Bishop, Contributing Editor.

Retail loyalty programs take various forms, ranging from the simple paper punch card to sophisticated shopper cards linked to purchases.
While technology has evolved over the years, customer loyalty strategies continue to focus on engaging, tracking and rewarding customers for desired behaviors. The end goal is to increase the amount of dollars a consumer spends with a business by building stronger connections with customers…

read more…

May
2014

SMS-based loyalty programs can be seamless and effective digital touch points

Retailers who are looking hard at the ROI from loyalty programs may want to give texting a second look, particularly if they’re looking for a low-cost way to encourage more visits and deliver special offers. Eighty percent of the customers who signed up for the text-reward program evaluated in this Convenience Store Decision article also opted in to receive the retailers’ exclusive offers…

read more…

Oct
2013

TextLiving helps businesses build loyalty

Joe Brannon has spent nearly half his life as an entrepreneur, beginning his career at age 12 and starting his first company at 16. His experience running businesses and marketing products has taught him how to help other companies grow and how to support his own staff.

His company, TextLiving, allows him to combine those abilities.

TextLiving operates as a virtual loyalty rewards card. Customers enter their cellphone number into an iPad at the store, restaurant or other company. Then when they return, the customers check in by entering their phone number. Companies are able to use this to offer deals such as a free coffee on your fifth visit…

read more…

Aug
2013

Nashville Startup textLIVING Celebrates 1 Year Anniversary with 500,000 Consumer Uses

Since May 2011, textLIVING has been inspiring local businesses to both engage their customers more efficiently and increase revenue by quantifying and increasing their loyal customer base. Co-founded by Joe Brannon, textLIVING launched its Patent Pending universal virtual loyalty program September 1, 2012 and hit 500,000 individual uses in just 1 year…

read more…

Nov
2013

Food court, bookstore begin rewarding students for purchases

The food court and bookstore are trying to draw in more students through the use of newly installed “check-in stands.” The iPad stands are located near the cashiers and give students the opportunity to earn rewards with each purchase.

This new program is operated by TextLiving, a company that started in 2012 and acts as a virtual loyalty card for return customers. To sign up, students must give their first name and phone number. They will then begin receiving text messages alerting them to sales or special offers that are only available for those using the check-in system…

read more…

Aug
2013

TextLiving SMS Used 500,000 Times in First Year

Tuesday, August 13, 2013

Since May 2011, textLIVING has been inspiring local businesses to both engage their customers more efficiently and increase revenue by quantifying and increasing their loyal customer base. Co-founded by Joe Brannon, textLIVING launched its Patent Pending universal virtual loyalty program September 1, 2012 and hit 500,000 individual uses in just 1 year.
– See more at: http://www.nashville.com/news/nashville-business-news/textliving-sms-used-500000-times-in-first-year#sthash.GrV1QIAX.dpuf..

read more…